Top 15 Chris Anderson Quotes

Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what it’s told from a narrow range of experts and institutions.

This is the end of spoon-fed orthodoxy and infallible institutions, and the rise of messy mosaics of information that require—and reward—investigation.

Order it wrong and choice is oppressive; order it right and it’s liberating.

We are entering an era of unprecedented choice. And that’s a good thing.

Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.

Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.

In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)

For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.

The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.

Never underestimate the power of a million amateurs with keys to the factory.

Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

A Long Tail is just culture unfiltered by economic scarcity.

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.