Chris Anderson Quotes

American author and entrepreneur

Chris Anderson (born July 9, 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure.

From: Wikiquote (CC BY-SA 4.0)

We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.

The world of shelf space is a zero-sum game: One product displaces another.

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.