A sign of celebrity is that his name is often worth more than his services

While words take time to utter and hear, and require attention to parse their meaning, the impact of the image is instantaneous, its influence decadent. Before the primacy of the image, a salesman or an advertisement would have to describe the attributes of a product in a rational appeal to the intellect. Afterward, it was the mythology of the brand, usually concocted by psychologists, that would sway a consumer’s heart. Likewise, with the rise of the image in politics, the policy platform of a presidential candidate would come to matter less than the ability of his image to convey ineffable or irrelevant values.

When I was living in England I found that the more I lived abroad, the more American I discovered I was.

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The Greeks saw the advance of civilization bringing new ills. Their sour parable of technological progress was the familiar myth of Prometheus. Punished for affronting the gods by stealing fire for men’s use, Prometheus was chained to a rock so an eagle could feed on his liver, which grew back each night. According to Lucretius, necessity had led men to invent, and then inventions spawned frivolous needs that equipped and encouraged them to slaughter one another in war.

Like Hamlet, Goethe's Faust offers a wide panorama of scenes from the vulgar to the sublime, with passages of wondrous poetry that can be sensed even through the veil of translation. And it also preserves the iridescence of its modern theme. From it Oswald Spengler christened our Western culture 'Faustian,' and others too have found it an unexcelled metaphor for the infinitely aspiring always dissatisfied modern self.

Goethe himself was wary of simple explanations. When his friends accused him of incompetence in metaphysics, he replied. 'I, being an artist, regard this as of little moment. Indeed, I prefer that the principle from which and through which I work should be hidden from me.

We try to make our celebrities stand in for the heroes we no longer have, or for those who have been pushed out of our view... Yet the celebrity is usually nothing greater than a more-publicized version of us. In imitating him, in trying to dress like him, talk like him, look like him, think like him, we are simply imitating ourselves.

They vie with one another in offering attractive, “informative” accounts and images of the world. They are free to speculate on the facts, to bring new facts into being, to demand answers to their own contrived questions.

This sense of time, the awareness that countless others have come before and that others will follow in endless generations, distinguishes man from other animals. With this discovery of the meaning of death — that man’s own life is limited — the life of architecture begins. And so begins man the creator’s effort to conquer time.

We hardly dare face our bewilderment, because our ambiguous experience is so pleasantly iridescent, and the solace of belief in contrived reality is so thoroughly real. We have become eager accessories to the great hoaxes of the age. These are the hoaxes we play on ourselves.

Greek philosophers, beginning with Thales, were men of speculative temperament. What is the world made of? What are the elements and the processes by which the world is transformed? Greek philosophy and science were born together, of the passion to know. The Buddha’s aim was not to know the world or to improve it but to escape its suffering. His whole concern was salvation. It is not easy for us in the West to understand or even name this Buddhist concern. To say that the Buddhists had a “philosophy” would be misleading.