French sociologist, technology critic, and Christian anarchist
Jacques Ellul (6 January 1912 – 19 May 1994) was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.
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At heart, this is a fight of faith: individual, and in the presence of God; and a living attitude, adopted according to the measure of faith of each person, and as the result of his or her faith. It is never a series of rules, or principles, or slogans, and every Christian is really responsible for his works and for his conscience. Thus we can never make a complete and valid description of the ethical demands of God, any more than we can reach its heart. We can only define its outline, and its conditions, and study some of its elements for purposes of illustration.
"Arousing an active and mythical belief"
The aim of modern propaganda is no longer to modify ideas, but to provoke action. It is no longer to change adherence to a doctrine, but to make the individual cling irrationally to a process of action. It is no longer to lead to a choice, but to loosen the reflexes. It is no longer to transform an opinion, but to arouse an active and mythical belief.
"The propagandist tries to create myths
The propagandist tries to create myths by which man will live, which respond to his sense of the sacred. By "myth" we mean an all-encompassing, activating image: a sort of vision of desirable objectives that have lost their material, practical character and have become strongly colored, overwhelming, all-encompassing, and which displace from the conscious all that is not related to it. Such an image pushes man to action precisely because it includes all that he feels is good, just, and true."
"Government use of agitation propaganda
Governments also employ this propaganda of agitation when after having been installed in power, they want to pursue a revolutionary course of action. Thus Lenin, having installed the Soviets, organized the agitprops and developed the long campaign of agitation in Russia to conquer resistance and crush the kulaks. In such a case, subversion aims at the resistance of a segment of a class, and an internal enemy is chosen for attack. Similarly, most of Hitler's propaganda was propaganda of agitation. Hitler could work his sweeping social and economic transformations only by constant agitation, by overexcitement, by straining energies to the utmost. Nazism grew by successive waves of feverish enthusiasm and thus attained its revolutionary objectives. Finally, the great campaigns in Communist China were precisely propaganda of agitation. Only such propaganda could produce those "great leaps forward.
The poorest population
The really poor cannot be subjected to integration propaganda because the immediate concern of daily life absorb all their capacities and efforts. To be sure, the poor can be pushed into rebellion, into to an explosion of violence; they can be subjected to agitation propaganda and excited to the point of theft and murder. But they cannot be trained by propaganda, kept to hand, channeled, or oriented.
The truth is that for nearly a half century we have witnessed a massive invasion by the sacred into our western world. Rational man has not been able to adhere to his rationality. In the end, the world is revealed to have a number of false bottoms. The more man penetrates into himself the more he is led to question the systematic certitudes so painfully acquired during the nineteenth century. We are detecting the remote depths which can no longer be concealed, and we have learned that our lucid intelligence rests on a base of mystery. We have seen reasonable man caught up in waves of mystic insanity and acting like a barbarian. We have witnessed the exasperated search for universal communions, from surrealism to jazz to eroticism. The fact is that man cannot live without participation in the sacred, and we are seeing his protest.
The last and most important aspect of post-Christian society is the very fact that it has experienced Christianity and left it behind. Contemporary society cannot, therefore, be regarded as a simply pagan society. It does not have the innocence and simplicity that come from ignorance of Christianity and of all it entails. Post Christian society is marked by its experience of Christianity and at the same time it thinks it knows what it is turning away from. Post Christian society has been deeply affected by Christianity, and bears the latter's mark: the mark of original sin, of the desire for salvation, hope, and a kingdom of God, of the conviction that a Saviour is needed, of the anxiety of those who are aware of radical guilt yet know that they cannot pardon themselves. We have not ceased to be products of the Christian era, but we have managed to reject what is specifically Christian in this product and retain only its psychic aspect. Thus, post-Christian society is a society of men who are at the point to which Christianity brought them but who no longer believe in the specific truth of the Christian revelation.
The question now is whether people are prepared or not to realize that they are dominated by technology. And to realize that technology oppresses them, forces them to undertake certain obligations and conditions them. Their freedom begins when they become conscious of these things. For when we become conscious of that which determines our life we attain the highest degree of freedom.
Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.
I know many people who like watching commercials because they're so funny. They provide relaxation and diversion. People come home after a day's work, from which they derive little satisfaction, and feel the need for diversion and amusement. The word diversion itself is already very significant. When Pascal uses the word diversion he means that people who follow the path of God deviate from the path which leads them to God as a result of diversion and amusement. Instead of thinking of God, they amuse themselves. So, instead of thinking about the problems which have been created by technology and our work we want to amuse ourselves.
In a society such as ours, it is almost impossible for a person to be responsible. A simple example: a dam has been built somewhere, and it bursts. Who is responsible for that? Geologists worked out. They examined the terrain. Engineers drew up the construction plans. Workmen constructed it. And the politicians decided that the dam had to be in that spot. Who is responsible? No one. There is never anyone responsible. Anywhere. In the whole of our technological society the work is so fragmented and broken up into small pieces that no one is responsible. But no one is free either. Everyone has his own, specific task. And that's all he has to do. Just consider, for example, that atrocious excuse… It was one of the most horrible things I have ever heard. The director of the Bergen-Belsen concentration camp was asked at the Nuremburg trials, “But didn’t you find it horrible? All those corpses?” He replied, “What could I do? I couldn’t process all those corpses. The capacity of the ovens was too small. It caused me many problems. I had no time to think about these people. I was too busy with the technical problem of my ovens.” That is the classic example of an irresponsible person. He carries out his technical task and isn’t interested in anything else.
Jesus does not advocate revolt or material conflict. ... He reverses the question, and as so often challenges his interlocutors: "But you ... it must not be the same among you." In other words, do not be so concerned about fighting kings. Let them be. Set up a marginal society which will not be interested in such things, in which there will be no power, authority or hierarchy. Do not do things as they are usually done in society, which you cannot change. Create another society on another foundation.