People have no problem with change they asked for. What people don’t like is forced change — change they didn’t request on a timeline they didn’t choose. Your “new and improved” can easily become their “what the fuck?” when it is dumped on them as a surprise.

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When we start designing something, we sketch out ideas with a big, thick Sharpie marker, instead of a ballpoint pen. Why? Pen points are too fine. They’re too high-resolution. They encourage you to worry about things that you shouldn’t worry about yet, like perfecting the shading or whether to use a dotted or dashed line. You end up focusing on things that should still be out of focus.

You’ll often hear that people don’t like change, but that’s not quite right. People have no problem with change they asked for. What people don’t like is forced change — change they didn’t request on a timeline they didn’t choose. Your “new and improved” can easily become their “what the fuck?” when it is dumped on them as a surprise.

Don’t mistake this approach for skimping on quality, either. You still want to make something great. This approach just recognizes that the best way to get there is through iterations. Stop imagining what’s going to work. Find out for real.

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It’s almost impossible to work on something and not be tempted to chase all the exciting new what-if and we-could-also ideas that come up. There’s always one more thing it could do, one more improvement it should have. But if you actually want to make progress, you have to narrow as you go.

Taking someone’s time should be a pain in the ass. Taking many people’s time should be so cumbersome that most people won’t even bother to try it unless it’s REALLY IMPORTANT! Meetings should be a last resort, especially big ones.

Change makes things worse all the time. It’s easier to fuck up something that’s working well than it is to genuinely improve it. But we commonly delude ourselves into thinking that more time, more investment, more attention is always going to win.

when you think of the company as a product, you ask different questions: Do people who work here know how to use the company? Is it simple? Complex? Is it obvious how it works? What’s fast about it? What’s slow about it? Are there bugs? What’s broken that we can fix quickly and what’s going to take a long time?

The best companies aren’t families. They’re supporters of families. Allies of families. They’re there to provide healthy, fulfilling work environments so that when workers shut their laptops at a reasonable hour, they’re the best husbands, wives, parents, siblings, and children they can be.

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Imagine the day of an expert who frequently gets interrupted by everyone else’s questions. They may be fielding none, a handful, or a dozen questions in a single day, who knows. What’s worse, they don’t know when these questions might come up. You can’t plan your own day if everyone else is using it up randomly. So we borrowed an idea from academia: office hours. All subject-matter experts at Basecamp now publish office hours. For some that means an open afternoon every Tuesday. For others it might be one hour a day. It’s up to each expert to decide their availability. But what if you have a question on Monday and someone’s office hours aren’t until Thursday? You wait, that’s what you do. You work on something else until Thursday, or you figure it out for yourself before Thursday. Just like you would if you had to wait to talk to your professor.

Problems can usually be solved with simple, mundane solutions. That means there’s no glamorous work. You don’t get to show off your amazing skills. You just build something that gets the job done and then move on. This approach may not earn you oohs and aahs, but it lets you get on with it.