Top 15 Jason Fried Quotes

The faster people can get to something 80% done and unstable, the more they are going to crave stuff that's already 100% done and reliable.

What you do is what matters, not what you think or say or plan.

When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way

Are you an envelope entrepreneur or a letter entrepreneur?

Someone who's about the container, the business on the outside, or someone who's more focused on the letter, the product inside?

You can be both, but I think most are definitely one or the other. I'm a letter guy.

Plus, if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already behind the times — just a knockoff, an inferior version of the original. That’s no way to live.

If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.

Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.

If circumstances change, your decisions can change. Decisions are temporary.

Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.

Until you actually start making something, your brilliant idea is just that, an idea.

Unless you are a fortune-teller, long-term business planning is a fantasy

If you build software, every error message is marketing

If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry aout is the hot dog. The hot dogs are the epicenter. Everything else is secondary.

That world may be real for them, but it doesn't mean you have to live in it.