Think about it this way: If you had to launch your business in two weeks, what would you cut out?

A great work ethic isn’t about working whenever you’re called upon. It’s about doing what you say you’re going to do, putting in a fair day’s work, respecting the work, respecting the customer, respecting coworkers, not wasting time, not creating unnecessary work for other people, and not being a bottleneck. Work ethic is about being a fundamentally good person that others can count on and enjoy working with.

It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.

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There are four-letter words you should never use in business. They're not fuck or shit. They're need, must, can't, easy, just, only and fast. These words gets in the way of healthy communication

Small is not just a stepping-stone. Small is a great destination itself

Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.

"Meetings: "They often include at least one moron who inevitably
gets his turn to waste everyone’s time
with nonsense"."

The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.

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When everything constantly needs approval, you create a culture of nonthinkers.

Standing for something isn’t just about writing it down. It’s about believing it and living it.

Time-management hacks, life hacks, sleep hacks, work hacks. These all reflect an obsession with trying to squeeze more time out of the day, but rearranging your daily patterns to find more time for work isn’t the problem. Too much shit to do is the problem.