Walk into a library anywhere in the world and you’ll notice the same thing: It’s quiet and calm. Everyone knows how to behave in a library. In fact, few things transcend cultures like library behavior. It’s a place where people go to read, think, study, focus, and work. And the hushed, respectful environment reflects that. Isn’t that what an office should be?

Even short commutes stab at your happiness. According to the research,* commuting is associated with an increased risk of obesity, insomnia, stress, neck and back pain, high blood pressure, and other stress-related ills such as heart attacks and depression, and even divorce. But let’s say we ignore the overwhelming evidence that commuting doesn’t do a body good. Pretend it isn’t bad for the environment either.

If you're just going to be like everyone else, why are you even doing this? If you merely replicate competitors, there's no point for your existence. Even if you wind up losing, it's better to go down fighting for what you believe in instead of just imitating others.

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When someone wants to demonstrate a new feature they’re working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording of your screen that others can play back later as a movie. It can be used in several ways, including for presenting the latest sales figures or elaborating on a new marketing strategy.