What distinguishes people who are ten times more effective than the norm is not that they work ten times as hard; it’s that they use their creativity to come up with solutions that require one-tenth of the effort.

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The solution: Break the big thing into smaller things. The smaller it is, the easier it is to estimate. You’re probably still going to get it wrong, but you’ll be a lot less wrong than if you estimated a big project. If something takes twice as long as you expected, better to have it be a small project that’s a couple weeks over rather than a long one that’s a couple months over.

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Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.

You just can’t bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be. We’re not suggesting you put shit work out there. You need to be able to be proud of it, even if it’s only “okay.” But attempting to be indiscriminately great at everything is a foolish waste of energy.

As a business owner, you should share everything you know too. This is anathema to most in the business world. Businesses are usually paranoid and secretive. They think they have proprietary this and competitive advantage that. Maybe a rare few do, but most don’t. And those that don’t should stop acting like those that do.

If we’re struggling with trust issues, it means we made a poor hiring decision. If a team member isn’t producing good results or can’t manage their own schedule and workload, we aren’t going to continue to work with that person. It’s as simple as that. We employ team members who are skilled professionals, capable of managing their own schedules and making a valuable contribution to the organization. We have no desire to be babysitters during the day.