Mark Forsyth Quotes

Shakespeare was not a genius. He was, without the distant shadow of a doubt, the most wonderful writer who ever breathed. But not a genius. No angels handed him his lines, no fairies proofread for him. Instead, he learnt techniques, he learnt tricks, and he learnt them well. Genius,

The achievements of antiquity are quite enough to cow the modern human, but when you realise that they did it all without caffeine it becomes almost unbearable.

That the West thinks that seven is lucky and the Chinese think eight is shows both that numerology is wrong and that it's popular across the world. Numbers feel mysterious and significant. So all you need to do to sound mysterious and significant is to pick a number, any number.

These days, if you aren’t wiki or cyber or virtual, you are nothing. You might as well give up and make do with real life, which mankind has been trying for thousands of years without success.

"Shopping malls rarely have any windows on the outside. There is a good reason for this: if you could see the world beyond the window you would be able to orientate yourself and might not get lost. Shopping malls have maps that are unreadable even to the most skilled cartographer. There is a good reason for this: if you could read the map you would be able to find your way to the shop you meant to go without getting lost. Shopping malls look rather the same whichever way you turn. There is a reason for this too: shopping malls are built to disorientate you, to spin you around, to free you from the original petty purpose for which you came and make you wander like Cain past rows and rows of shops thinking to yourself, "Ooh! I should actually go in there and get something. Might as well seeing as I'm here." And this strange mental process, this freeing of the mind from all sense of purpose or reason, is known to retail analysts as the Gruen transfer."

When healthy people fall in love, they buy a bunch of flowers or an engagement ring and go and Do Something About It. When poets fall in love, they make a list of their loved one’s body parts and attach similes to them.

The beauty of merism is that it's absolutely unnecessary. It's words for words' sake: a gushing torrent of invention filled with noun and noun and signifying nothing. Why a rhetorical figure that gabs on and on for no good reason should be central to the rite of marriage is beyond me.

Hitler was head of the catchily-named Nationalsozialistische Deutsche Arbeiterpartei (National Socialist German Workers’ Party). But, like the Cambridge University Netball Team, he hadn’t thought through the name properly. You see, his opponents realised that you could shorten Nationalsozialistische to Nazi. Why would they do this? Because Nazi was already an (utterly unrelated) term of abuse. It had been for years.

Every culture has a butt for its jokes. Americans have the Polacks, the English have the Irish, and the Irish have people from Cork. The standard butt of German jokes at the beginning of the twentieth century were stupid Bavarian peasants. And just as Irish jokes always involve a man called Paddy, so Bavarian jokes always involved a peasant called Nazi. That’s because Nazi was a shortening of the very common Bavarian name Ignatius.

This meant that Hitler’s opponents had an open goal. He had a party filled with Bavarian hicks and the name of that party could be shortened to the standard joke name for hicks.

The standard modern measurement for inebriation is the Ose system. This has been considerably developed over the years, but the common medical consensus currently has jocose, verbose, morose, bellicose, lachrymose, comatose, adios.

This is a workable but incomplete system, as it fails to take in otiose (meaning impractical) which comes just after jocose. Nor does it have grandiose preceding bellicose. And how they managed to miss out globose (amorphous or formless) before comatose is beyond me.

Gambling in medieval France was a simple business. All you needed were some friends, a pot, and a chicken. In fact, you didn’t need friends — you could do this with your enemies — but the pot and the chicken were essential.

Requited love is only a pleasing symmetry, and symmetry is a kind of justice.

ad baculum, which means threatening somebody with a stick until they agree with you.

It’s rude to finish other people’s sentences, unless you killed them first.

A “peep-show box” in that more innocent age was a box with a magnifying glass in the side through which you could see little painted wonders. In the twentieth century some bright and drooling spark had the idea of putting dirty pictures inside, and eventually somebody decided to shove a whole girl in there. This is called Progress.

Above all, I hope I have dispelled the bleak and imbecilic idea that the aim of writing is to express yourself clearly in plain, simple English using as few words as possible. This is a fiction, a fib, a fallacy, a fantasy, and a falsehood. To write for mere utility is as foolish as to dress for mere utility.