There's always a strange feeling you get when you come across one particular line by chance. It feels somehow significant. That's irrational of course, but humans are irrational creatures. Even the sturdiest, most down-to-earth chap will turn pale if he opens a book at random and sees the words PREPARE TO MEET THY DEATH.
So popular is alliteration that in the 1960s it actually made a grab for political power. In the 1960s a vast radical youth movement began campaigning to do things for the sole reason that they began with the same letter. Ban the bomb. Burn your bra. Power to the people. For a moment there it seemed as though alliteration would change the world. But then the spirit of idealism faded and those who had manned the barricades went off and got jobs in marketing.
Occasionally people make the mistake of asking me where a word comes from. They never make this mistake twice. I am naturally a stern and silent fellow; even forbidding. But there’s something about etymology and where words come from that overcomes my inbuilt taciturnity. A chap once asked me where the word biscuit came from. He was eating one at the time and had been struck by curiosity. I explained to him that a biscuit is cooked twice, or in French bi-cuit, and he thanked me for that. So I added that the bi in biscuit is the same bi that you get in bicycle and bisexual, to which he nodded. And then, just because it occurred to me, I told him that the word bisexual wasn’t invented until the 1890s and that it was coined by a psychiatrist called Richard von Krafft-Ebing and did he know that Ebing also invented the word masochism? He told me firmly that he didn’t. Did he know about Mr. Masoch, after whom masochism was named? He was a novelist and… The fellow told me that he didn’t know about Mr. Masoch, that he didn’t want to know about Mr. Masoch, and that his one ambition in life was to eat his biscuit in peace.
The standard modern measurement for inebriation is the Ose system. This has been considerably developed over the years, but the common medical consensus currently has jocose, verbose, morose, bellicose, lachrymose, comatose, adios.
This is a workable but incomplete system, as it fails to take in otiose (meaning impractical) which comes just after jocose. Nor does it have grandiose preceding bellicose. And how they managed to miss out globose (amorphous or formless) before comatose is beyond me.
"Shopping malls rarely have any windows on the outside. There is a good reason for this: if you could see the world beyond the window you would be able to orientate yourself and might not get lost. Shopping malls have maps that are unreadable even to the most skilled cartographer. There is a good reason for this: if you could read the map you would be able to find your way to the shop you meant to go without getting lost. Shopping malls look rather the same whichever way you turn. There is a reason for this too: shopping malls are built to disorientate you, to spin you around, to free you from the original petty purpose for which you came and make you wander like Cain past rows and rows of shops thinking to yourself, "Ooh! I should actually go in there and get something. Might as well seeing as I'm here." And this strange mental process, this freeing of the mind from all sense of purpose or reason, is known to retail analysts as the Gruen transfer."