Experience has taught that a great power must always act with deliberation and restraint in pursuing its national interest, even when they coincide with the long-run global interest. U.S. efforts to reduce corruption in the business-government relationship throughout the world should be undertaken patiently and persistently, with an understanding of the problems confronting the governments of other nations, and without unrealistic expectations of speedy results.

Whenever any thought or idea or moral imperative is transferred from one society to another an important question is whether that which is transferred is freely sought by the recipient or is, to one degree or another, forced down his throat. Does the transference occur freely through reading or the reports of visitors to other lands, i.e., does it occur as a voluntary importation by one society of what another has developed or found, or does it occur through the coercion of the bayonet or propaganda?

The American tendency to equate economic efficiency with moral virtue has deep roots in our history. It helps to explain why Americans so widely embraced the ideology of Adam Smith… Competition in open markets was seen as the most efficient way to allocate limited human resources and to maximize the satisfaction of human wants. Interference with market processes by government officials—whether lawful or illicit—was interpreted as not only inefficient but immoral.

While it is true that not everyone in such a country will agree that this is the best way to run the government’s ‘civil service,’ by and large one has to conclude that a system of petty extortion and bribery has become entrenched over time simply because the country and its people have decided that they want it that way.

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The media have tended to emphasize the notion that it is the American company that initiates the bribe, without laying any emphasis on the fact that around the world, for hundreds of years, companies from other countries have been making payments and paying bribes, and that usually the reason they have done so is that they have been solicited or extorted by politicians and government employees. To point this out is not to negate the blame for making the payments and paying the bribes, but simply to make it clear that in many, if not most, cases the payments are made under duress. All other things being equal, an American business manager would rather avoid the costs of bribes.

Markets work most efficiently and the economy of a country develops best when the price and merits of products and services are the criteria that determine buying and selling—not secret payments to well-placed politicians and government employees.

In the black market for political influence, who did what to whom makes much practical difference. But as the scales of justice are seen by the media world, guilt is not evenly assigned. It is useful to note that, in their coverage of political payments by American companies abroad, who initiates a political payment has not seemed to make much difference to the U.S. media—and, until recently, to the Securities and Exchange Commission.

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Political influence is exerted differently in the industrialized countries than in the agrarian, preindustrial societies. In the former, demands by individuals and special interest groups normally reach the political system before the enactment of legislation. Indeed, legislation is usually a consequence of such demands. Bribery of officials by businessmen is considerably lessened by the existence of open channels for the exercise of political influence.

In consequence, the civil services of many Third World nations operate as feudal baronies, exploiting those with whom they deal. In the absence of institutions or organized groups capable of restraining official venality, the employees and officials of these bureaucracies possess virtually untrammeled power for obtaining personal wealth.

In many foreign nations, especially those in the Third World, political and social evolution has been such as to produce a monolithic state that lacks any clear division between a public and a private sector. Indeed, throughout much of the world today, official political ideology is hostile to the concepts of the private-enterprise market economy.

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The public has come to suspect that bribery of high foreign political figures by American companies is rampant. Yet the number of proven cases of bribery involving misconduct by high officials of foreign governments is very small. And many instances of misconduct are more extortion than bribery. The truth, however, is always hard to discover because of the clandestine nature of the transactions.

Although the media editorials have roundly condemned corporations for making political contributions at home and abroad—payments which were legal in many jurisdictions—they have yet to express equal indignation about the congressmen and public officials of this and other nations who receive these payments and who, in many instances, solicited them. Media voices have also been muted about violations of the Corruption Practice Act by the big labor unions.

In its two most dramatic conflicts with the Nixon Administration—publication of the purloined Pentagon Papers and of the Watergate scandal—the Washington-based press corps and the New York-Washington press axis not only challenged but defeated a President of the United States. Indeed, Professor Huntington has asserted that the media were able to accomplish what no other group of politicians or disgruntled citizens had previously done in American history—bring about a journalistic coup d’etat that forced the resignation of a President.

During the decade of the 1970s, the print and electronic media emerged as an institution comparable in power and influence to the three coordinate branches of government. Shielded by the First Amendment to the U.S. Constitution, the press has become almost invulnerable to the criticism and legislative curbs that limit the power of such other social institutions as business or government. Congressmen, who depend upon the radio and television networks for national visibility, are loath to level criticisms at the media.