The copy read: “Beating the competition is relatively easy. Beating yourself is a never-ending commitment.” Everyone

This database enabled Johnson to keep in touch with all his customers, at all times, and to keep them all feeling special. He sent them Christmas cards. He sent them birthday cards. He sent them notes of congratulation after they completed a big race or marathon.

Our final meeting was with the Ministry of Foreign Trade. As with all previous meetings, there were several rounds of long speeches, mainly by officials. Hayes was bored during the first round. By the third round he was suicidal. He started playing with the loose threads on the front of his polyester dress shirt. Suddenly he became annoyed with the threads. He took out his lighter. As the deputy minister of foreign trade was hailing us as worthy partners, he stopped and looked up to see that Hayes had set himself on fire.

Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop. That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice — maybe the only advice — any of us should ever give.

Possibly, the main reason for my father’s respectability fixation was a fear of his inner chaos. I felt this, viscerally, because every now and then that chaos would burst forth. Without warning, late at night, the phone in the front hall would jingle, and when I answered there would be that same gravelly voice on the line. “Come getcher old man.” I’d pull on my raincoat — it always seemed, on those nights, that a misting rain was falling — and drive downtown to my father’s club. As clearly as I remember my own bedroom, I remember that club. A century old, with floor-to-ceiling oak bookcases and wing-backed chairs, it looked like the drawing room of an English country house. In other words, eminently respectable. I’d always find my father at the same table, in the same chair. I’d always help him gently to his feet. “You okay, Dad?” “Course I’m okay.” I’d always guide him outside to the car, and the whole way home we’d pretend nothing was wrong. He’d sit perfectly erect, almost regal, and we’d talk sports, because talking sports was how I distracted myself, soothed myself, in times of stress. My father liked sports, too. Sports were always respectable.

Sometimes, after a really cathartic guffaw, I’d look around the table and feel overcome by emotion. Camaraderie, loyalty, gratitude. Even love. Surely love. But I also remember feeling shocked that these were the men I’d assembled. These were the founding fathers of a multimillion-dollar company that sold athletic shoes? A paralyzed guy, two morbidly obese guys, a chain-smoking guy? It was bracing to realize that, in this group, the one with whom I had the most in common was . . . Johnson.

He thought. And thought. “I was,” he said, “a professor of the jungle.

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I’d always suspected, the essence of beauty or truth, or all we ever need to know of either, lay somewhere in that moment when the ball is in midair, when both boxers sense the approach of the bell, when the runners near the finish line and the crowd rises as one. There’s a kind of exuberant clarity in that pulsing half second before winning and losing are decided.

It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt. I’d like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull’s-eye on their backs. The better they get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature. I’d like to remind them that America isn’t the entrepreneurial Shangri-La people think. Free enterprise always irritates the kinds of trolls who live to block, to thwart, to say no, sorry, no. And it’s always been this way. Entrepreneurs have always been outgunned, outnumbered. They’ve always fought uphill, and the hill has never been steeper. America is becoming less entrepreneurial, not more. A Harvard Business School study recently ranked all the countries of the world in terms of their entrepreneurial spirit. America ranked behind Peru. And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put it this way. The harder you work, the better your Tao. And since no one has ever adequate

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Our stock was worth twenty-two dollars a share. That was the number. We’d earned that number. We deserved to be on the high end of the price range. A company called Apple was also going public that same week, and selling for twenty-two dollars a share, and we were worth as much as them,