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If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing multiple times, you'll start to see yourself as a "person who fails." In other words, you start to believe, "I'm not the kind of person who can succeed in business.

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If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing multiple times, you'll start to see yourself as a "person who fails." In other words, you start to believe, "I'm not the kind of person who can succeed in business."

There are real ramifications of reading these articles for decades and decades. You start to believe it. You start to think the only way to manage money is to hoard it and create an increasingly long list of noes. Soon, the guilt isn't just coming from money experts and the outside world. It's coming from you.

When there's a sale on eggs or chicken, we're happy- but when the stock market gets cheaper, we think it's bad. (Long-term investors should love when the market drops: You can buy more shares for the same price.)p97

There are a million different ways to approach any topic. The key is: Instead of focusing on the competition, focus on your audience. Who is your audience, and what do they want that they are not being served right now? I guarantee you, in the yoga audience, there are people who have never done yoga. Then there are people who tried it a couple times, and they kind of gave up. They say things like, "I should go back," but they haven't. What you can do is take your special insight and your perspective on the world, and serve their needs. That's how you build a business that stands out from all the rest.