American co-founder of LinkedIn, venture capitalist, and author
American co-founder of LinkedIn, venture capitalist, and author
Born: August 5, 1967
Alternative Names:
Reid Garrett Hoffman
•
Reid G. Hoffman
From Wikidata (CC0)
PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
There’s a common misconception that Silicon Valley is the accelerator of the world. The real story is that the world keeps getting faster — Silicon Valley is just the first place to figure out how to keep pace. While Silicon Valley certainly has many key networks and resources that make it easier to apply the techniques we’re going to lay out for you, blitzscaling is made up of basic principles that do not depend on geography. We’re going to show you examples from overlooked parts of the United States, such as Detroit (Rocket Mortgage) and Connecticut (Priceline), as well as from international companies, such as WeChat and Spotify. In the process you’ll see how the lessons of blitzscaling can be adapted to help build great companies in nearly any ecosystem, albeit with differing degrees of difficulty. That’s the mission of this book. We want to share the secret weapon that has allowed Silicon Valley to punch so much (more than a hundred times) above its population index so that those lessons can be applied far beyond the sixty-mile stretch between the Golden Gate Bridge and San Jose. It is sorely needed.
What happened? Many things. But the overriding problem was this: The auto industry got too comfortable. As Intel cofounder Andy Grove once famously proclaimed, “Only the paranoid survive.” Success, he meant, is fragile — and perfection, fleeting. The moment you begin to take success for granted is the moment a competitor lunges for your jugular. Auto industry executives, to say the least, were not paranoid. Instead of listening to a customer base that wanted smaller, more fuel-efficient cars, the auto executives built bigger and bigger. Instead of taking seriously new competition from Japan, they staunchly insisted (both to themselves and to their customers) that MADE IN THE USA automatically meant “best in the world.” Instead of trying to learn from their competitors’ new methods of “lean manufacturing,” they clung stubbornly to their decades-old practices. Instead of rewarding the best people in the organization and firing the worst, they promoted on the basis of longevity and nepotism. Instead of moving quickly to keep up with the changing market, executives willingly embraced “death by committee.” Ross Perot once quipped that if a man saw a snake on the factory floor at GM, they’d form a committee to analyze whether they should kill it. Easy success had transformed the American auto
Limited Time Offer
Premium members can get their quote collection automatically imported into their Quotewise collections.
But ignoring those details won’t work — not in the long run, says Y Combinator’s president from 2014 to 2019, Sam Altman. An acolyte of Paul Graham’s, Sam adhered to the core Y Combinator dictum: It’s better to have one hundred users who love you than a million users who just kind of like you. It’s counterintuitive. You may be thinking If a million people “kind of like” my product enough to buy it, isn’t that better for business than a hundred obsessive oddballs? To which Sam would say…definitely not.
My friend Peter Thiel has written eloquently about the power of being a contrarian in his book Zero to One. Whenever I interview someone for a job, I like to ask this question: “What important truth do very few people agree with you on?” This question sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.