Seth Godin Quotes

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.” (p.98)

Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

What They Should Teach in School Only two things: 1. Solve interesting problems 2. Lead SOLVE

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

You get to keep making art as long as you are willing to make the choices that let you make your art.

Commit to the frightening work of flying blind

Change isn’t made by asking permission. Change is made by asking forgiveness, later.

One of the things that school is for is to teach our children to understand and relish the idea of intellectualism, to develop into something more than a purpose-driven tool for the industrial state.

With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.

When you are leading a tribe, a tribe that you belong to, the benefits increase, the work gets easier, and the results are more obvious. That’s the best reason to overcome the fear.

All marketers are storytellers. Only the losers are liars.

Some people are gift givers by nature. They love their tribe, or they respect their art, and so they give. Not for an ulterior motive, but because it gives them joy.

People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.