Seth Godin Quotes

"Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

In fact, stories only magnify the need to have something remarkable (and honest) to say.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.

Art has no right answer. The best we can hope for is an interesting answer.

A group needs only two things to be a tribe: a shared interest and a way to communicate.

There are two ways a linchpin can use 'no.' The first is to never use it. There's a certain sort of indispensable team member who always finds a yes. She always manages to find a way to make things happen, and she does it. It's done. Yes. Those people are priceless. Amazingly, there's a second kind of linchpin. This persona says 'no' all the time. She says no because she has goals, because she's a practical visionary, because she understands priorities. She says no because she has the strength to disappoint you now in order to delight you later. When used with good intent, this negative linchpin is also priceless. She is so focused on her art that she knows that a no now is a worthy investment for the magic that will be delivered later.

The linchpin feels the fear, acknowledges it, then proceeds. I can't tell you how to do this; I think the answer is different for everyone. What I can tell you is that in today's economy, doing it is a prerequisite for success.

If your agenda is set by someone else and it doesn’t lead you where you want to go, why is it your agenda?

The thermostat, on the other hand, manages to change the environment in sync with the outside world. Every organization needs at least one thermostat. These are leaders who can create change in response to the outside world, and do it consistently over time.

If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread.

Real Artists Ship