Seth Godin Quotes

Commit to the frightening work of flying blind

A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.

"Sometimes, "never let them see you sweat," is truly bad advice. The work of an individual who cares often exposes the grit and determination and effort that it takes to be present.
Perfecting your talk, refining your essay and polishing your service until all elements of you disappear might be obvious tactics, but they remove the thing we were looking for: you."

What we want, what we need, what we must have are indispensable human beings. We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven't realized this yet, or haven't articulated it, but we need artists. Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. That would be you.

Transparency in the traditional school might destroy it.

A movement is thrilling. It’s the work of many people, all connected, all seeking something better.

It’s what we wrestle with every single day. The intersection of comfort, danger, and safety. The balancing act between vulnerability and shame. The opportunity (or the risk) to do art. The willingness to take responsibility for caring enough to make a difference and to have a point of view.

My new favorite word is 'awkward.'...The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

Forty years ago, Richard Branson, who ultimately founded Virgin Air, found himself in a similar situation in an airport in the Caribbean. They had just canceled his flight, the only flight that day. Instead of freaking out about how essential the flight was, how badly his day was ruined, how his entire career was now in jeopardy, the young Branson walked across the airport to the charter desk and inquired about the cost of chartering a flight out of Puerto Rico. Then he borrowed a portable blackboard and wrote, “Seats to Virgin Islands, $39.” He went back to his gate, sold enough seats to his fellow passengers to completely cover his costs, and made it home on time. Not to mention planting the seeds for the airline he’d start decades later. Sounds like the kind of person you’d like to hire

Start Your Journey Before You See the End

Your story is a symphony, not a note.

Everyone has a little voice inside of their head that's angry and afraid.

It’s more about a five- or ten- or fifteen-year process where you start finding your voice, and finally you begin to realize that the safest thing you can do feels risky and the riskiest thing you can do is play it safe.

It’s Almost Impossible to Overinvest in Becoming the Market Leader.

Artists don't think outside the box, because outside the box there's a vacumm. Outside the box there are no rules, there is no reality. You have nothing to interact with, nothing to work against. If you set out to do something way outside the box (designing a time machine, or using liquid nitrogen to freeze Niagara Falls), then you'll never be able to do the real work of art. You can't ship if you're far outside the box.
Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make impact.