Seth Godin Quotes

You’re Astonishing How dare you waste it.

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.” (p.98)

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread.

So great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.

Teaching Fire a Lesson

Fire is hot. That's what it does. If you get burned by fire, you can be annoyed at yourself, but being angry at fire doesn't do you much good. And trying to teach the fire a lesson so it won't be hot next time is certainly not time well spent.

Our inclination is to give fire a pass, because it's not human. But human beings are similar, in that they're not going to change any time soon either.

Our culture works hard to prevent change.

Librarians who are arguing and lobbying for clever e-book lending solutions are completely missing the point. They are defending the library-as-warehouse concept, as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher, and impresario.

Being surrounded by educated people makes democracy stronger, and it benefits our entire economy.

Selling is about a transference of emotion, not a presentation of facts.

in every organization everyone rises to the level at which they become paralyzed with fear.

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

Anyone who says failure is not an option has also ruled out innovation.

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong.

The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers.