Tony Hsieh Quotes

If you have more than 3 priorities then you don’t have any.” — Jim Collins

The combination of physical synchrony with other humans and being part of something bigger than oneself (and thus losing momentarily a sense of self) leads to a greater sense of happiness.

Money alone isn't enough to bring happiness . . . happiness [is] when you're actually truly ok with losing everything you have.

Primero te ignoran, después se ríen de ti, luego te atacan, entonces tú ganas. GANDHI

What’s the best way to build a brand for the long term? In a word: culture.

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Continual Learning Educate yourself. Read books and learn from others who have done it before. Learn by doing. Theory is nice, but nothing replaces actual experience. Learn by surrounding yourself with talented players. Just because you win a hand doesn’t mean you’re good and you don’t have more learning to do. You might have just gotten lucky. Don’t be afraid to ask for advice.

Pensé en la facilidad con la que nos lavan el cerebro en nuestra sociedad y en nuestra cultura; aprendemos a detener nuestro pensamiento y a asumir que más dinero es igual a más éxito y a más felicidad cuando, en última instancia, la felicidad es realmente gozar la vida.

Miles de velas se pueden encender con la llama de una sola vela. La vida de esa vela no será más corta. Compartir la felicidad nunca la hace más pequeña. BUDA

networking” events. At almost every one of these events, it seems like the goal is to walk around and find people to trade business cards with, with the hope of meeting someone who can help you out in business and in exchange you can help that person out somehow. I generally try to avoid those types of events, and I rarely carry any business cards around with me. Instead, I really prefer to focus on just building relationships and getting to know people as just people, regardless of their position in the business world or even if they’re not from the business world. I believe that there’s something interesting about anyone and everyone — you just have to figure out what that something is. If anything, I’ve found that it’s more interesting to build relationships with people that are not in the business world because they almost always can offer

The one resource we all ultimately have the same constraint on is time — so I didn't want to waste.

La esperanza no es un buen plan.

potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we’ve already made the sale and taken a customer’s credit card number.

En Zappos, un ejemplo de la jerarquía de los clientes en el trabajo sería el siguiente: • Recibe el artículo correcto (cumple las expectativas). • Gastos de envío gratis (cumple los deseos). • Sorprendente elevación de categoría al recibir su artículo al día siguiente (cubre las necesidades no reconocidas). LA JERARQUÍA DE MASLOW

Communication is always one of the weakest spots in any organization, no matter how good the communication is.