The heated debates about Homo sapiens’ ‘natural way of life’ miss the main point. Ever since the Cognitive Revolution, there hasn’t been a single natural way of life for Sapiens. There are only cultural choices, from among a bewildering palette of possibilities.

Unfortunately, the Sapiens regime on Earth has so far produced little that we can be proud of. We have mastered our surroundings, increased food production, built cities, established empires and created far-flung trade networks. But did we decrease the amount of suffering in the world?

none of these things exists outside the stories that people invent and tell one another. There are no gods in the universe, no nations, no money, no human rights, no laws and no justice outside the common imagination of human beings.

Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.

How, then, can terrorists hope to achieve much? Following an act of terrorism, the enemy continues to have the same number of soldiers, tanks and ships as before. The enemy’s communication network, roads and railways are largely intact. His factories, ports and bases are hardly touched. However, the terrorists hope that even though they can barely dent the enemy’s material power, fear and confusion will cause the enemy to misuse his intact strength and overreact. Terrorists calculate that when the enraged enemy uses his massive power against them, he will raise a much more violent military and political storm than the terrorists themselves could ever create. During every storm, many unforeseen things happen. Mistakes are made, atrocities are committed, public opinion wavers, neutrals change their stance, and the balance of power shifts.

You might object that people were asked ‘What do you think?’ rather than ‘What do you feel?’, but this is a common misperception. Referendums and elections are always about human feelings, not about human rationality. If democracy were a matter of rational decision-making, there would be absolutely no reason to give all people equal voting rights – or perhaps any voting rights. There is ample evidence that some people are far more knowledgeable and rational than others, certainly when it comes to specific economic and political questions.

Our feelings provide meaning not only for our private lives, but also for social and political processes. When we want to know who should rule the country, what foreign policy to adopt and what economic steps to take, we don’t look for the answers in scriptures. Nor do we obey the commands of the Pope or the Council of Nobel Laureates. Rather, in most countries, we hold democratic elections and ask people what they think about the matter at hand. We believe that the voter knows best, and that the free choices of individual humans are the ultimate political authority. Yet how does the voter know what to choose? Theoretically at least, the voter is supposed to consult his or her innermost feelings, and follow their lead. It is not always easy. In order to get in touch with my feelings, I need to filter out the empty propaganda slogans, the endless lies of ruthless politicians, the distracting noise created by cunning spin doctors, and the learned opinions of hired pundits. I need to ignore all this racket, and attend only to my authentic inner voice. And then my authentic inner voice whispers in my ear ‘Vote Cameron’ or ‘Vote Modi’ or ‘Vote Clinton’ or whomever, and I put a cross against that name on the ballot paper – and that’s how we know who should rule the country.

War is obsolete You are more likely to commit suicide than be killed in conflict Famine is disappearing You are at more risk of obesity than starvation Death is just a technical problem Equality is out – but immortality is in What does our future hold?