the correctness of an action was not adjudged by such considerations as apparent senselessness, harmfulness, injustice, or usual moral standards, but… - Robert B. Cialdini

los investigadores que estudian esta tendencia general a valorar más aquellas entidades ligadas al propio yo (denominada «egoísmo implícito») han averiguado que los sujetos prefieren no solo a las personas, sino también los productos comerciales (galletas, chocolates, tés) cuyos nombres comparten letras con los suyos.

The press may not be successful most of the time in telling people what to think, but it is stunningly successful in telling them what to think about.

frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.