There are people who the more you do for them, the less they will do for themselves.

There are people, who the more you do for them, the less they will do for themselves.

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life?

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life? Reflect back to our producer/consumer dichotomy. Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as a producer, surrender your own selfishness and address the selfishness of others.

Understand that people value what they pay for. You're not doing them a disservice by charging them, you're actually doing a profound service for the people who want to take action.

Be more concerned about making others feel good about themselves than you are in making them feel good about you.

The way people act towards the outside world illustrates what’s going on in their inner world. When someone attempts to make you feel inadequate, it’s because they feel inadequate themselves. Understanding this will help you to handle related situations more effectively.

If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.

If you set up your business like you don’t need the money, people are happier to pay you. When someone’s doing something for the money, people can sense it, like they sense a desperate lover. It’s a turnoff. When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.

Don’t ever try to be anybody, be original and don’t get desperate. There are bad eggs everywhere; people will definitely want to play upon your intelligence. Don’t allow people to use you, your destiny is in your hands.

Remember, people don't buy WHAT you do, they buy WHY you do it.

Do right. Do your best. Treat others as you want to be treated.

People think you want them to do something or say something special...you don't. You just want them to be themselves, so you can be yourself.

Dare to be yourself. I must underline that in my head too.

Don’t ever do anything through affectation or to make people like you or through imitation or for the pleasure of contradicting.