I was beginning to see that to live well as an entrepreneur, I just needed to stop thinking so much and go get busy. That meant starting small, start… - Noah Kagan

That meant starting small, starting fast, and not worrying about what I didn’t know.

"Go see if your weaknesses are hindering you at your job...Fix them or move to another position. Also, constantly ask yourself, "how can I make the company more valuable?" You do that and you will never get fired."

What’s your unique angle in thirty seconds or less?” In other words, why would anyone care to read his newsletter? I know that sounds harsh, but that’s the first question you have to answer before you put yourself into the public sphere. Pressed into defining his unique angle, Ben paused. He rumpled his face up, laughed nervously, and shrugged. This is hard! Finally he spoke, slowly, and then with confidence. Listen to how Ben defined his angle, his sauce: “I’ve been a performance coach for the last fourteen years, working with the best athletes in the world. Helping people perform better is my groove. I want to help anybody who wants to have a great day and shift them into the mentality to dominate their life. I have information to share when it comes to dealing with the best.” That is beautiful! Both in its heartfelt honesty and authenticity, but also in its clarity. Let’s pick it apart and look at what he did in those four sentences: He defines who he is, Why you should trust him, What he is passionate about, and What unique thing this prepares him to do for you. It is clear, approachable, direct, and short. The first three sentences define what makes him special (fourteen years helping the best athletes in the world perform better!), and the fourth (how he’s solving his customers’ problems, teaching mindsets needed to dominate life) defines the kind of love and attention he’ll generously dispense to cultivate a community. Take a minute, and as Ben has done, write out a pitch in your journal describing your special sauce. CHALLENGE Write out your unique angle. There are no right answers here. You can change these any time you’d like. Who are you? Why should people listen? What are you passionate about? What will you do for people?

Use the motto NOW, Not How. PRO TIP: Next time you are overthinking and not taking action, tell yourself to prioritize taking action NOW and don’t worry about the HOW. After you do this ONCE, you quickly get momentum and it becomes easier and more natural.