That meant starting small, starting fast, and not worrying about what I didn’t know. - Noah Kagan

PRO TIP: Presenting your offer as a comparison can make it easier for your customer to understand. “We are like X but Y.” For example, we are like your competitor but twice as cheap. Research shows we better understand the world when something is presented as a contrast with something else.

I shook my head. “So many noes. No, no, no, no. All day. Doesn’t it make you want to quit?” I asked. My dad replied with something that would change my life: “Love rejections! Collect them like treasure! Set rejection goals. I shoot for a hundred rejections each week, because if you work that hard to get so many noes, my little Noah’le, in them you will find a few yeses, too.” Maybe that’s why he named me NO-ah, to remind me of this daily to keep going. Love rejections?! Set rejection goals?!

The secret to my father’s mastery of selling in a language he barely spoke is one word: chutzpah. It’s the Yiddish word for moxie, nerve, audacity; it’s a determined, give-no-f*cks approach to life. When Israelis say you have chutzpah, they mean you know what you want and go for it. They mean you have endless tenacity. They mean you’ll do what it takes.