They think they know the book by its cover, but the book knows what it is. Now he knew better; if the book never opens up and comes out, it can be warped to fit the image others see.

. . .No, a book wasn't invulnerable to the appearance of its cover, not by any means.

If readers discount certain topics as unworthy of their attention, if readers are going to judge a book by its cover or feel excluded from a certain kind of book because the cover is, say, pink, the failure is with the reader, not the writer. To read narrowly and shallowly is to read from a place of ignorance,

A book may only be judged for what it is, not what you'd like it to be.

The more I think about it, the more I am convinced that a cover is a sort of translation, that is, an interpretation of my words in another language — a visual one. It represents the text, but isn't part of it. It can't be too literal. It has to have its own take on the book.

Like a translation, a cover can be faithful to at the book, or it can be misleading. In theory, like a translation, it should be in the service of the book, but this dynamic isn't always the case.

One cannot judge by book being best seller. We all know that. Many best sellers are terrible trash.

It would be unfair to say that I prefer the back of a book to its contents, but it is true that the sight of a lot of books gives me the hope that I may some day read them, which sometimes develops into the belief that I have read them.

Books are not made to be believed, but to be subjected to inquiry. When we consider a book, we mustn't ask ourselves what it says but what it means...

At different times and in different places I have come to expect certain books to look a certain way, and, as in all fashions, these changing features fix a precise quality onto a book's definition. I judge a book by its cover; I judge a book by its shape.

Never read a book if you don't expect to be surprised by something in it, while reading it.

[B]ooks—there is a good kind of a book and a bad kind of a book. I am not to assume that you are all ill acquainted with this; but I may remind you that it is a very important consideration at present. It casts aside altogether the idea that people have that if they are reading any book—that if an ignorant man is reading any book, he is doing rather better than nothing at all.

The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in turn speak of things. Without an eye to read them, a book contains signs that produces no concept; therefore, it is dumb.

Life is too short to read a bad book

You want to remember that while you're judging the book, the book is also judging you.

you cannot open a book without learning something