The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done? - Michael Gerber

«Sobreviver a uma situação muito complicada não implica possuir os reflexos de um piloto de Fórmula Um, os músculos de um Hércules ou a mente de um Einstein. Apenas precisa de saber o que fazer.»

How does one come to the point in his or her life when he or she is not only ready but eager and willing — however terrifying the prospect might be — to self-execute such a leap of faith without any guarantees that it will do any good?

If your business depends on you, you don’t own a business — you have a job.