The Entrepreneurial Perspective asks the question: “How mus… - Michael Gerber

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The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done?

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

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The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.

It is — first, last, and always — about how you act.

How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent. How can I create an expert system rather than hire one?

The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done? - Michael Gerber

About Michael Gerber

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