most people who go into business don’t have a model of a business that works, but of work itself, a Technician’s Perspective, which differs from the … - Michael Gerber
" "most people who go into business don’t have a model of a business that works, but of work itself, a Technician’s Perspective, which differs from the Entrepreneurial Perspective in the following ways: • The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done?” • The Entrepreneurial Perspective sees the business as a system for producing outside results — for the customer — resulting in profits. The Technician’s Perspective sees the business as a place in which people work to produce inside results — for The Technician — producing income. • The Entrepreneurial Perspective starts with a picture of a well-defined future, and then comes back to the present with the intention of changing it to match the vision. The Technician’s Perspective starts with the present, and then looks forward to an uncertain future with the hope of keeping it much like the present. • The Entrepreneurial Perspective envisions the business in its entirety, from which is derived its parts. The Technician’s Perspective envisions the business in parts, from which is constructed the whole. • The Entrepreneurial Perspective is an integrated vision of the world. The Technician’s Perspective is a fragmented vision of the world. • To The Entrepreneur, the present-day world is modeled after his vision. To The Technician, the future is modeled after the present-day world.
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About Michael Gerber
Michael E. Gerber (born June 20, 1936), American small business guru and author,
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Michael E. Gerber
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Additional quotes by Michael Gerber
There is no such thing as undesirable work,” he continued. “There are only people who see certain kinds of work as undesirable. People who use every excuse in the world to justify why they have to do work they hate to do. People who look upon their work as a punishment for who they are and where they stand in the world, rather than as an opportunity to see themselves as they really are.
«Atención al cliente» es una expresión incompleta porque establece que «el cliente es el rey». Sin embargo, en el mundo real, el cliente sólo es el rey en su propia imaginación. Para los empleados, el cliente no es el rey; con frecuencia, es peor que un dolor de muelas. Para los proveedores, el cliente no es el rey; suele ser una bomba a punto de estallar. Para las entidades de crédito, el cliente no es el rey; suele ser un borracho aferrado al volante de una furgoneta a punto de estrellarse contra una pared. No, el cliente no es el rey. ¡Lo son ellos!
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