Getting people to buy is NOT the objective of a business. M… - Alex Hormozi

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Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most — you can only go down to $0, but you can go infinitely high in the other direction.

Alex Hormozi

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Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

Additional quotes by Alex Hormozi

Even though you don’t want to, it’s not fair, and you have no idea what you’re doing, you just have to do it. It takes what it takes.

People who help others (with zero expectation) experience higher levels of fulfillment, live longer, and make more money.

It always takes longer, costs more, and isn’t as easy as you thought it would be.

And the expectation that it shouldn’t, just makes it take longer, cost more, and be even harder should be.

Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most — you can onl… - Alex Hormozi

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Additional quotes by Alex Hormozi

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