Without a sense of purpose, no company, either public or private, can achieve its full potential.

WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money — that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Purpose is an ongoing thing… You don’t wake up one day knowing all that you’re supposed to be about. It reveals itself through action, the process of trying things.

The purpose of business is to create and keep a customer.

the purpose of business is to produce happiness, not to pile up money.

For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that’ - Ray Anderson, founder of Interface Inc.

Knowing why you're doing something provides the inspiration and motivation to give the extra perspiration needed to persevere when things go south..
..Purpose provides the ultimate glue that can help you stick to the path you've set. When what you do matches your purpose, your life just feels in rhythm, and the path you beat with your feet seems to match the sound in your head and heart. Live with purpose and don't be surprised if you actually hum more and even whistle while you work.

There is only one valid definition of a business purpose: to create a customer.

Why is ultimately a question of purpose: Why do we exist? In most organizations, people are not encouraged to keep asking questions.

This leads to a second, less obvious understanding of the founding: it lasts as long as a company is creating new things, and it ends when creation stops. If you get the founding moment right, you can do more than create a valuable company: you can steer its distant future toward the creation of new things instead of the stewardship of inherited success. You might even extend its founding indefinitely.

This day, when you have reached the hill top and you are deciding on next jobs, next steps, careers, further education, you would rather find purpose than a job or career. Purpose crosses disciplines. Purpose is an essential element of you. It is the reason you are on the planet at this particular time in history. Your very existence is wrapped up in the things you are here to fulfill. Whatever you choose for a career path, remember, the struggles along the way are only meant to shape you for your purpose.

Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance.

There is only one valid definition of business purpose: to create a customer.

Las empresas existen sólo porque la gente quiere que existan.