If some pleasure is promised to you and it seductively calls to you, step back and give yourself some time before mindlessly jumping at it. Dispassionately turn the matter over in your mind: Will this pleasure bring but a momentary delight, or real, lasting satisfaction? It makes a difference in the quality of our life and the kind of person we become when we learn how to distinguish between cheap thrills and meaningful, lasting rewards.

[on Epicurus] His starting point is a conviction that apathy is impossible, and that pleasure — though not necessarily sensual pleasure — is the only conceivable, and quite legitimate, end of life and action. “Nature leads every organism to prefer its own good to every other good” — even the stoic finds a subtle pleasure in renunciation. “We must not avoid pleasures, but we must select them”. Epicurus, then, is no epicurean, he exalts the joys of intellect rather than those of sense; he warns against pleasures that excite and disturb the soul which they should rather quite and appease. In the end he proposes to seek not pleasure in its usual sense, but ataraxia — tranquility, equaninimity, repose of mind; all of which trembles on the verge of Zeno’s “Apathy”

Do not seek pleasure for its own sake.

It's wrong to deprive someone else of a pleasure so that you can enjoy one yourself, but to deprive yourself of a pleasure so that you can add to someone else's enjoyment is an act of humanity by which you always gain more than you lose.

It’s a good reason for postponing pleasures that you will then have more time in which you can enjoy looking forward to them. I remember exactly when, at the age of eight, I changed over from eating the best bits first to eating them last.

Pleasure, or pain, is not only good, or evil, in itself, but the measure of what is good or evil, in every object of desire or aversion; for the ultimate reason why we pursue one thing, and avoid another, is because we expect pleasure from the former, and apprehend pain from the latter. If we sometimes decline a present pleasure, it is not because we are averse to pleasure itself, but because we conceive, that in the present instance, it will be necessarily connected with a greater pain. In like manner, if we sometimes voluntarily submit to a present pain, it is because we judge that it is necessarily connected with a greater pleasure.

Pleasure is the beginning and end of living happily,” Epicurus states in a letter that Laertius quotes. But, he continues, “we are not speaking of the pleasures of a debauched man, . . . but we mean the freedom of the body from pain, and of the soul from confusion.

"Epicurus founded a school of philosophy which placed great emphasis on the importance of pleasure. "Pleasure is the beginning and the goal of a happy life," he asserted, confirming what many had long thought, but philosophers had rarely accepted. Vulgar opinion at once imagined that the pleasure Epicurus had in mind involved a lot of money, sex, drink and debauchery (associations that survive in our use of the word 'Epicurean'). But true Epicureanism was more subtle. Epicurus led a very simple life, because after rational analysis, he had come to some striking conclusions about what actually made life pleasurable - and fortunately for those lacking a large income, it seemed that the essential ingredients of pleasure, however elusive, were not very expensive.

The first ingredient was friendship. 'Of all the things that wisdom provides to help one live one's entire life in happiness, the greatest by far is the possession of friendship,' he wrote. So he bought a house near Athens where he lived in the company of congenial souls. The desire for riches should perhaps not always be understood as a simple hunger for a luxurious life, a more important motive might be the wish to be appreciated and treated nicely. We may seek a fortune for no greater reason than to secure the respect and attention of people who would otherwise look straight through us. Epicurus, discerning our underlying need, recognised that a handful of true friends could deliver the love and respect that even a fortune may not.

Epicurus and his friends located a second secret of happiness: freedom. In order not to have to work for people they didn't like and answer to potentially humiliating whims, they removed themselves from employment in the commercial world of Athens ('We must free ourselves from the prison of everyday affairs and politics'), and began what could best have been described as a commune, accepting a simpler way of life in exchange for independence. They would have less money, but woul

I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures.” — MICHEL DE MONTAIGNE

Actually, the substitution of the reality-principle for the pleasure-principle denotes no dethronement of the pleasure-principle, but only a safeguarding of it. A momentary pleasure, uncertain in its results, is given up, but only in order to gain in the new way an assured pleasure coming later. But the end psychic impression made by this substitution has been so powerful that it is mirrored in a special religious myth. The doctrine of reward in a future life for the — voluntary or enforced — renunciation of earthly lusts is nothing but a mythical projection of this revolution in the mind. In logical pursuit of this prototype, religions have been able to effect the absolute renunciation of pleasure in this life by means of the promise of compensation in a future life; they have not, however, achieved a conquest of the pleasure-principle this way. It is science which comes nearest to succeeding in this conquest; science, however, also offers intellectual pleasure during its work and promises practical gain at the end.

Sensuality is enervating; the self-indulgent man is a slave to his passions, and pleasure-seeking is degrading and vulgar. But to satisfy the necessities of life is not evil. To keep the body in good health is a duty, for otherwise we shall not be able to trim the lamp of wisdom, and keep our minds strong and clear. Water surrounds the lotus flower, but does not wet its petals. This is the middle path, bhikkhus, that keeps aloof from both extremes.

What offers immediate pleasure comes to seem like a distraction, an empty entertainment to help pass the time. Real pleasure comes from overcoming challenges, feeling confidence in your abilities, gaining fluency in skills, and experiencing the power this brings.

It is not the actual enjoyment of pleasure that we desire. What we want is to test the futility of that pleasure, so as to be no longer obsessed by it.

Men may thus have several sorts of pleasures. The true pleasure is that for which they give up another.