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If you want to become invaluable in a workplace — in any community — just do the useful things no one else is doing. Arrive earlier and leave later than your compatriots (but do not deny yourself your life).1 Organize what you can see is dangerously disorganized. Work, when you are working, instead of looking like you are working.
Do extremely difficult work.
That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.
The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.
To become a brand, you’ve got to become relentlessly focused on what you do that adds value. And I promise you can add value to whatever job you’re doing now. Can you do what you do faster and more efficiently? If so, why not document what it would take to do so and offer it to your boss as something all employees might do? Do you initiate new projects on your own and in your spare time? Do you search out ways to save or make your company more money?
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