La mayoría de las empresas consideran que las personas son un problema. - Michael Gerber

a business that ‘gets small again’ is a business reduced to the level of its owner’s personal resistance to change, to its owner’s Comfort Zone, in which the owner waits and works, works and waits, hoping for something positive to happen.

What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.

the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.