[Television] may teach self-interest rather than philanthropy, violence rather than gentleness, a disregard for human dignity rather than a respect for it. It may not always teach the truth but teach it does, and it is more than time that responsible people both within and outside the broadcasting professions said boldly what is so obvious in commonsense terms — we cannot understand what is happening in international, cultural, economic, political and social affairs without coming to grips with the way in which television influences virtually all our behavioural and thought processes.

Corporate intrusion into public institutions. Corporate domination of culture and media. It happened in plain view, with us cheering on their success as if it reflected well on us. As if it was us.

Television enjoys a de facto monopoly on what goes into the heads of a significant part of the population and what they think.

Allan McBride showed in a careful content analysis of the most popular TV programs that “television programs erode social and political capital by concentrating on characters and stories that portray a way of life that weakens group attachments and social/political commitment.” Television purveys a disarmingly direct and personal view of world events in a setting dominated by entertainment values. Television privileges personalities over issues and communities of interest over communities of place. In sum, television viewing may be so strongly linked to civic disengagement because of the psychological impact of the medium itself.54

We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse, and insulate us, then television and those who finance it, those who look at it, and those who work at it, may see a totally different picture too late.

In modern society most of us don't want to be in touch with ourselves; we want to be in touch with other things like religion, sports, politics, a book - we want to forget ourselves. Anytime we have leisure, we want to invite something else to enter us, opening ourselves to the television and telling the television to come and colonize us.

Television is an experience that can be had by virtually everyone at the same time. By substituting for a greater diversity of experiences and unifying everyone with it, it aids commercial efficiency. With all people confined to the same mental and physical condition, a single advertising or political voice appropriate to the common mood can influence everyone.

We are currently wealthy, fat, comfortable and complacent. We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse and insulate us, then television and those who finance it, those who look at it and those who work at it, may see a totally different picture too late.

In the United States, we can see such collisions everywhere... but... most clearly in the schools, where two great technologies confront each other in uncompromising aspect for the control of students' minds. On the one hand, there is the world of the printed word with its emphasis on logic, sequence, history, exposition, objectivity, detachment, and discipline. On the other there is the world of television with its emphasis on imagery, narrative, presentness, simultaneity, intimacy, immediate gratification, and quick emotional response. Children come to school having been deeply conditioned by the biases of television. ...children who cannot organize their thought into logical structure even in a simple paragraph, children who cannot attend to lectures or oral explanations for more than a few minutes at a time... They are failures because there is a media war going on, and they are on the wrong side — at least for the moment.

When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.

I think one of the main problems around the world is that there are private networks in the communication business, for-profit business providing public information, which is very important for society. It is a fundamental contradiction.... I think there should be more public and community media, organizations that don’t have that conflict between profits and social communication. What do you think happens when TV shows have to criticize a bank that owns or fund them? Which would prevail, public or private interest?... the owners of the business would end up imposing their will towards profits. That is what happened to us at the beginning of our term. Please let us all understand what goes on in Latin America. Out of the seven TV Networks in Ecuador, five used to belong to the banks. When we wanted to regulate the banks to avoid executive malpractices and an eventual crisis like the one now taking place here in Spain, we used to have all the TV networks against us. There is a conflict of interest.

Political interference has never been so strong on public television. I am talking about company management, advertising limits, and salaries. There is no company in the world that can survive in the market with someone from outside dictating rules and setting limits.

Television was supposed to be a national park. (Instead) it has become a money machine... It’s a commodity now, just like pork bellies.

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.