Move fast and break things Mark Zuckerberg believes in innovation and he believes there can be no great innovation without great risk.

"Speed to Fail" should be every entrepreneur's motto. When you finally find the one idea that can't be killed, go with it.

If you're not breaking things, you're not innovating. If you're operating in a known environment as most submersible manufactures do, they don't break things. To me, the more stuff you've broken, the more innovative you've been.

My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.

Silicon Valley is famous for mantras like "move fast and break things" and implementing them through strategies like "minimum viable product" (MVP). These types of agile strategies can only work if you have the option to quit. You can't put out an MVP unless you have the ability to pull it back. The whole point is to get information quickly, so you can quit the stuff that isn't working and stick with the things that are worthwhile or develop new things that might work even better.

you’re looking for a quick and dirty definition of the term, try the unofficial motto of Silicon Valley: “Fail early, fail often, fail forward.”8 Bold ventures — especially the world-changing type we’re advocating here — require this kind of experimental approach. Yet as most experiments fail, real progress requires trying out tons of ideas, decreasing

Less than six months after I started at Facebook, Mark and I sat down for my first formal review. One of the things he told me was that my desire to be liked by everyone would hold me back. He said that when you want to change things, you can’t please everyone. If you do please everyone, you aren’t making enough progress. Mark was right.

Steve Jobs: “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” –Steve Jobs

you're looking for a quick and dirty definition of the term, try the unofficial motto of Silicon Valley: "Fail early, fail often, fail forward."8 Bold ventures — especially the world-changing type we're advocating here — require this kind of experimental approach. Yet as most experiments fail, real progress requires trying out tons of ideas, decreasing the lag time between trials, and increasing the knowledge gained from results. This is rapid iteration.

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

In some ways, entrepreneurs are built to thrive in challenging times and conditions, says BuzzFeed founder Jonah Peretti. “I’ve noticed that times of crisis favor founder-led companies, because they’re headed by people who like improvising. They think about things through first principles and are okay adapting and changing their business.” “During times like this,” he adds, “you have to be totally open to changing everything that you’ve been doing and pursuing opportunities you didn’t know existed.” That plays to the strengths of founders. As does the fact that entrepreneurs are just used to struggling — they often relish the struggle.

The only unbreakable moat is a founder who literally cannot imagine doing anything else.

Competitors can copy your features and VCs can fund your rivals, but they can't replicate the stubborn refusal to let a specific future die.

I’d like to be remembered as an innovator. I think it was General MacArthur who said: ‘You are remembered for the rules you break’. And I've broken some rules to make this. I think I've broken them with logic and good engineering behind me. Carbon fibre and titanium? There's a rule you don't do that. Well, I did.