The key differentiator [between being good and being great] is whether that person is following their calling, if they are doing something they believe is part of their life journey … or whether they are just doing a job, or doing something because they believe that is what they have to do. Not everyone operates from the realm of understanding that life is about choosing … about putting your will out there and spending your life making it a reality. Not everyone realises that by not choosing, life chooses for you and that is never the ideal outcome. Those who become great are deliberately creating their life path as opposed to allowing life to happen to them.

The only thing separating us from greatness is a vision and a plan for achieving greatness. When you’re fighting for a cause, a dream, something greater than yourself, you will find the enthusiasm, passion, and joy that make life a great adventure. The key is identifying your cause and knowing who you want to be.

Most people live their whole lives without ever contemplating what it means to be great. To them, greatness looks like Steph Curry, Rafael Nadal, Toni Morrison, Georgia O'Keeffe, Wolfgang Amadeus Mozart, or Amelia Earhart. They put all the greats on a pedestal but think of themselves as mere mortals. And that's exactly why greatness eludes them. They turn it into some untouchable plane, impossible for almost anybody to reach, and it never even crosses their mind to aim for it.
No matter what I'm doing or which arena I'm engaging in, I will always aim for greatness because I know that we are all mere mortals and greatness is possible for anyone and everyone if they are willing to seek it out in their own soul. In Gogglish terms, greatness is a state of letting go of all your faults and imperfections, scavenging every last bit of strength and energy, and putting it the fuck to use to excel at whatever you set your mind to. Even if some motherfucker out there told you it was impossible. It is a feeling pursued by those rare souls willing to extend themselves beyond reason and pay the cost.

Our culture today confuses great attention with great success, assuming them to be the same thing, but they are not. You are great, already. Whether you realize it or not. Whether anybody else realizes it or not. And it's not because you launched an iPhone app, or finished school a year early, or bought yourself a sweet ass boat. These things do not define greatness. You are already great because in the face of endless confusion and certain death, you continue to choose what to give a fuck about and what not to.

I don’t confuse greatness with perfection. To be great anyhow is…the higher achievement.

The greatness comes not when things go always good for you, but the greatness comes when you are really tested, when you take some knocks, some disappointments, when sadness comes; because only if you've been in the deepest valley can you ever know how magnificent it is to be on the highest mountain. Always give your best. Never get discouraged. Never be petty. Always remember: Others may hate you. But those who hate you don't win, unless you hate them. And then, you destroy yourself.

Some are born great, some achieve greatness, and some have greatness thrust upon them. Your fate awaits you. Accept it in body and spirit. To get used to the life you'll most likely be leading soon, get rid of your low-class trappings.

The rare people who do become truly exceptional at something do so not because they believe they’re exceptional. On the contrary, they become amazing because they’re obsessed with improvement. And that obsession with improvement stems from an unerring belief that they are, in fact, not that great at all. It’s anti-entitlement. People who become great at something become great because they understand that they’re not already great -they are mediocre, they are average -and that they could be so much better.

A lot of people say they want to be great, but they’re not willing to make the sacrifices necessary to achieve greatness. They have other concerns, whether important or not, and they spread themselves out. That’s totally fine. After all, greatness is not for everybody.

Greatness is never achieved by trying to imitate the greatness of another. Greatness is chipping away at all that does not belong to you and then expressing yourself so truly that others can’t help but recognize it.

The rare people who do become truly exceptional at something do so not because they believe they're exceptional. On the contrary, they become amazing because they're obsessed with improvement. And that obsession with improvement stems from an unerring belief that they are, in fact, not that great at all. It's anti-entitlement. People who become great at something become great because they understand that they're not already great — they are mediocre, they are average — and that they could be much better.

Few men, I imagine, who become great started on their career with the intention of becoming so. The intention generally accompanies the unsuccessful. The secret of real greatness seems to be a happy knack of doing things as they come in your way; and they rarely present themselves in the form which careful preparation would enable you to deal with.

You don't to be great to start, but you have to start to be great.

Much of the answer to the question of “good to great” lies in the discipline to do whatever it takes to become the best within carefully selected arenas and then to seek continual improvement from there. It’s really just that simple. And it’s really just that difficult.