Find a problem people are having that you can solve. Craft an irresistible solution whose million-dollar-plus potential is backed by simple market re… - Noah Kagan

When most people decide they want to start a business, their first intuition is to learn more — read a book, take a course, seek out advice — and then take action after having carefully considered all the facts. After all, there are a ton of top-rated MBA programs, $10 Udemy courses, free YouTube videos, and entrepreneurship how-to books — so why wouldn’t you learn all you could? That’s got to be a whole lot safer, and it probably makes you a lot less likely to fail, right? Wrong. Overthinking seems like the “smart” way to launch, but it’s far less effective. Super-successful people do the opposite — they take action first, get real feedback, and learn from that, which is a million times more valuable than any book or course. And quicker!

Most people: Overthink first, act later. Every successful entrepreneur: Act first, figure it out later.

PRO TIP: Look for something working in one category and bring it to another. One of the largest drivers of AppSumo’s email list was giveaways. We realized this only after seeing a giveaway in a women’s fashion online site and trying it out ourselves. Sign up for and observe companies outside of your target market for inspiration.