Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that … - William Zinsser
" "Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.
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About William Zinsser
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
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William Knowlton Zinsser
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Yet very few people realize how badly they write and how badly this hurts them and their career and their company. People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb.
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