"Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the… - William Zinsser

Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.

Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty, and the sentences become longer and longer as they fill up with stately elms and frisky kittens and hard-bitten detectives and sleepy lagoons.

As baggage I would be taking along a number of strong opinions on why so many Americans don’t learn to write and why they live in so much fear of trying. One of them has to do with English teachers. Under the American system, they are the people who teach our children to write. If they don’t, nobody will. They do it with dedication, and I hope they’ll be rewarded, if not here on earth, at least in heaven, for there’s almost no pedagogical task harder and more tiring than teaching somebody to write. But there are all kinds of reasons why English teachers ought to get some relief. One is that they shouldn’t have to assume the whole responsibility for imparting a skill that’s basic to every area of life. That should be everybody’s job. That’s citizenship.

rewriting is the essence of writing.