Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it’s not a question of gimmicks to “personalize” the author. It’s a question of using the English language in a way that will achieve the greatest clarity and strength.

Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.

Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear.

Good writing is good writing, whatever form it takes and whatever we call it.

Good writing is lean and confident.

Writing well means believing in your writing and believing in yourself, taking risks, daring to be different, pushing yourself to excel. You will write only as well as you make yourself write.

If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.

Good writing does not succeed or fail on the strength of its ability to persuade...It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head - even if in the end you conclude that someone else's head is not a place you're really like to be.

Good writing, like gold, combines lustrous lucidity with high density. What this means is good writing is packed with hints.

There are many rules of good writing, but the best way to find them is to be a good reader.

A good writer has a sense of integrity that is hard to compromise.

If the communication is perfect, the words have life, and that is all there is to good writing, putting down on the paper words which dance and weep and make love and fight and kiss and perform miracles.

To be a good writer, you not only have to write a great deal but you have to care. You do not have to have a complicated moral philosophy. But a writer always tries, I think, to be a part of a solution, to understand a little about life and to pass this on.

Good writing is thus differentiated from bad writing through a building up of skill and vocabulary and a perfecting of techniques. Since genius cannot be acquired, sophisticated means, skills, and knowledge are dangled before one’s eyes as the steps to take, the ladder to climb if one wishes to come any closer to the top of this monument known as Literature. Invoke the Name. Follow the norms. Of. The Well Written. The master-servant’s creed carries on: you must learn through patience and discipline. And what counts most is what it costs in labor to engender a work, hence the parallel often abusively drawn between the act of writing and the birth process.