Auren Hoffman Quotes

Recognizing faces tends to be highly correlated with high-EQ. These people tend to be better at reading non-verbal cues.
People who are good at recognizing faces tend to also stare at faces longer and have more of a natural ability to connect with people.

humor more valuable to one's health than exercise

social proof is way more powerful when it’s leveraged correctly
instead of "1 million customers" you should tailor it: "500 new york-based customers" or "200 SaaS companies like yours"
we're most influenced by people like ourselves, not just "lots of people"

the two most important factors that make data valuable:
1. temporal (as real time as your industry is)
2. has a dollar sign next to it (pricing data)
the best place to be as a data business is to be the *benchmark* for your industry – when the customer’s product can’t exist without you

All great product people can do BD.
And all great BD people can do product.

advice to job seekers: Looking for a job is a full-time job. devote at least 60-hours-a-week to it if you can

two types of wealthy people:

1. have a few brilliant insights and also do a lot of stupid things
2. avoid doing stupid things and have average insights

it is really easy to do the later, very hard to do the former

the most well-known start-up winners do one very big thing right.
but, in actuality, a huge number of start-up winners just do a little of little things right.

there are MANY ways to win.

Harvard is an asset management business cloaked as a college.
but if you are a start-up, do you want VC money funded by Harvard?

things rich people do not want you to know: they are actually very normal and do not have any more emotional issues than anyone else.

having $1M does not make you a one-percenter – it’s over $10M

related: the top 1% of income earners (doctors, lawyers etc) and the top 1% for *overall wealth* are two totally different groups of people

B2B buyers are MORE affected by cognitive biases than consumers
when you buy something frequently, you know your preferences. when you buy enterprise software once every 5 years, you rely heavily on mental shortcuts
this is why social proof works so well in B2B (ex: “we’re the category leader in x”)

Low-EQ leaders need to rely on emotional translators. They can entrust other high-EQ executives with translation and interpretation. They can tell you when someone does X, they really mean Y.

how wealthy one feels is a much greater prediction of a consumer's spend than how wealthy they actually are

fathers now spend more time with their kids than mothers did in 1960