استمعت وشاركت وراقبت أثر آلاف المجادلات , وخلصت الى ان هناك نتيجه واحدة فقط لكسب الجدل وهي ان تتجنبيه كليه . تجنبيه مثلما تتجنبين الثعابين والزلازل “.

“لا يمكنك كسب جدل , وحتى ان كسبتيه , فسوف تخسرين . لماذا ؟ لأنك حتى ان حملت شخصا على رفع رايه الاستسلام البيضاء فإن هذا لا يعني انك قد غيرت وجهه نظرة. وانما سوف تكونين فقط قد نجحت في انهاكه الى الحد الذي جعله عاجزا عن مواصله الحديث. جادلي وواصلي جدلك وسوف تترسخ حقيقتان لا ثالث لهما في نفس خصمك وهما انك مخطئه وبغيضه . انه نصر أجوف . حتى ان نجحت في اقتناصه لأنك لن تكسبي ابدا احترام الطرف الآخر” .

I have heard, in such a way as to believe it, of your recently saying that both the army and the Government needed a dictator. Of course, it was not for this, but in spite of it, that I have given you command. Only those generals who gain successes can set up as dictators. What I now ask of you is military success and I will risk the dictatorship.

This is the day of dramatisation. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.

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The chronic kicker, even the most violent critic, will frequently soften and be subdued in the presence of a patient, sympathetic listener — a listener who will be silent while the irate fault-finder dilates like a king cobra and spews the poison out of his system.

You want the approval of those with whom you come in contact. You want recognition of your true worth. You want a feeling that you are important in your little world. You don’t want to listen to cheap, insincere flattery, but you do crave sincere appreciation. You want your friends and associates to be, as Charles Schwab put it, “hearty in their approbation and lavish in their praise.” All of us want that. So let’s obey the Golden Rule, and give unto others what we would have others give unto us. How? When? Where? The answer is: All the time, everywhere.