Greg McKeown Quotes

Frank O’Brien is the founder of Conversations, a marketing services company based in New York that has been named to the Inc. 500/5000 List of “America’s Fastest Growing Private Companies.” In response to the frenetic pace of today’s workplace he has initiated a radical practice. Once a month he gathers each employee of his fifty-person company into a room for a full day. Phones are prohibited. E-mail is outlawed. There is no agenda. The purpose of the meeting is simply to escape to think and to talk. Mind you, he doesn’t hold this meeting on the middle Friday of the month, when productivity might be sluggish and people aren’t getting any “real work” done anyway. He holds this daylong meeting on the first Monday of the month. The practice isn’t just an internal discipline either: even his clients know not to expect a response on this “Do-Not-Call-Monday.”1 He does this because he knows his people can’t figure out what is essential if they’re constantly on call. They need space to figure out what really matters. He wrote: “I think it’s critical to set aside time to take a breath, look around, and think. You need that level of clarity in order to innovate and grow.

Clarity about what is essential fuels us with the strength to say no to the nonessentials.

Remember: When you focus on what you lack, you lose what you have. When you focus on what you have, you get what you lack.

As Peter Drucker said, “In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition.

There are far more activities and opportunities in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital. The way of the Essentialist involves learning to tell the difference — learning to filter through all those options and selecting only those that are truly essential.

By applying tougher criteria we can tap into our brain’s sophisticated search engine.8 If we search for “a good opportunity,” then we will find scores of pages for us to think about and work through. Instead, we can conduct an advanced search and ask three questions: “What do I feel deeply inspired by?” and “What am I particularly talented at?” and “What meets a significant need in the world?” Naturally there won’t be as many pages to view, but this is the point of the exercise. We aren

If you are too busy to think then you are too busy.

People will plateau at exactly the same level that their selectivity plateaus.

Making hard trade-offs is where leadership is tested.

There are only two forces in the world that simplify organizations: one is failure, the other is leadership.

So many smart people get snared in the death grip of the nonessential.

There is value in NOT doing a thing.

Effort and results do not share a linear relationship.

Very successful people are absurdly selective.

You can do a few things superbly well, or a lot of things averagely well.