Jennifer Moss Quotes

My mom showed me how to generate trust with people and to have faith in your decisions. My father taught me how to lead a team and how to hold people accountable. With my mom's softer approach combined with my father's drive for results, I developed a hidden talent I didn't realize I had until the last year, which is building teams and creating loyalty in my employees,

Our parents taught us about hard work and consistency. They showed up. They were driven, even in the hard years, the really good years and the completely average years,” she says. “They showed me that you dive in during the spring, you kick ass, then you get to enjoy your summers and winters. And take the time, get offsite, use your vacation days. I’m still not very good at that part.”

And my competitive athlete background taught me to ask, ‘What is your win?’ So I started finding those small wins, even in the hard days,”

I went through a period where I was just the boss' daughter for a long time, yet my brother didn't have that stigma of being just the boss' son. And it pissed me off. That's when I became more aware of what and how I was projecting things,

I'm like, excuse me, what? But I didn't understand the seasonality, that kind of process. That the minute hand has to go all the way around the clock. You can't make a decision at 7 that affects 2. And so I just had to learn to slow down. That was probably the hardest transition."

The hardest part about coming from restaurant and hospitality management into the greenhouse is, in a restaurant, dinner's on the table and if the customer's upset, you have to solve it right then. And when I saw an issue at the greenhouse, I’d say, ‘We need to change this.’ Since I came on in January and our fiscal year is September through August, I’d hear, ‘No, we don't need to talk about that for eight or 10 months.’

Candidly, that was the worst job I've ever had. However, it taught me a lot. Those hard jobs are actually really good for you. They build character and you learn what you can do and what you're not willing to tolerate. It was at that job where I was put in a couple of situations that I could not stomach. Going back to that core value of integrity, I put in my two-weeks' notice. That's when I went to my parents and said, 'Let's give it a go at the greenhouse.'

They quickly promoted me to a manager and a trainer, and I worked there for a year to get my feet back under me,”

I was in Portland where I didn’t have a network, but I tried it for a year. Then I called mom and dad and said, ‘Hey, I need to move home. How do you feel about a dog?’”

I was raised with integrity as a core value and I could not imagine myself going into such a corrupt industry,

I wanted to chase serial killers like they do on the Criminal Minds television show. I was really into that because I competed in speech in high school, and one of my topics was DNA profiling and criminal profiling,

Mom and dad never forced us to look at horticulture,' she says. 'That's why my brother and I have degrees in different areas. And dad said, 'I want you to go out into the world and try something else. And if you want to come back to the greenhouse, then you can. But you have to want to come back. It wasn't forced.

My parents felt that I was the good choice for the helm of the ship. My brother and I looked at it and he agreed. And we agreed that we could make this work and he became chief operations officer. My brother is an awesome partner. Where I'm weak, he's strong, and where he's weak, I'm strong. We're a good complement to each other.

I outperformed the expectation, I launched myself and I earned my spot,

I wasn't projecting what I wanted to project. I wanted to come across calm, put together, direct and driven,' she says. 'So I really worked on changing my responses and my reactions. I was seeing a life coach, Brendon Burchard, who wrote High Performance Habits. It changed my life.