American businessperson and board member, former CEO of Corteva
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core values are essential for enduring greatness, but it doesn’t seem to matter what those core values are. The point is not what core values you have, but that you have core values at all, that you know what they are, that you build them explicitly into the organization, and that you preserve them over time.
Indeed, one of the crucial elements in taking a company from good to great is somewhat paradoxical. You need executives, on the one hand, who argue and debate — sometimes violently — in pursuit of the best answers, yet, on the other hand, who unify fully behind a decision, regardless of parochial interests.
Certainly, we always need to search for new ideas and solutions — invention and discovery move humankind forward — but the biggest problems facing organizations today stem not from a dearth of new management ideas (we’re inundated with them), but primarily from a lack of understanding the basic fundamentals and, most problematic, a failure to consistently apply those fundamentals