Next time you meet a doctor, and you sit down in his office and he starts to talk, if you have the sense that he isn’t listening to you, that he’s talking down to you, and that he isn’t treating you with respect, listen to that feeling. You have thin-sliced him and found him wanting.

In the past generation, the American educational system has decided not to seek the very best teachers, give them lots of kids to teach, and pay them more — which would help children the most. It has decided to hire every teacher it can get its hands on and pay them less.

Do you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung...We are too much in awe of those who succeed and far too dismissive of those who fail. And most of all, we become much too passive. We overlook just how large a role we all play — and by “we” I mean society — in determining who makes it and who doesn’t.

Good writing does not fail or succeed on the strength of its ability to persuade. Not the kind of writing that you'll find in this book, anyway. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head — even if in the end you conclude someone else's head is not a place you'd really like to be.

from intro to What The Dog Saw

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We knew that proactive policing was a legitimacy risk for the police, and I stressed that repeatedly,” Sherman said.3 Even more crucially, this is why the Kansas City gun experiment was confined to District 144. That’s where the crime was. “We went through the effort of trying to reconstruct where the hot spots were,” Sherman said. In the city’s worst neighborhood, he then drilled down one step further, applying the same fine-grained analysis that he and Weisburd had used in Minneapolis to locate the specific street segments where crime was most concentrated. Patrol officers were then told to focus their energies on those places. Sherman would never have aggressively looked for guns in a neighborhood that wasn’t a war zone.

The closest we have to Holy Fools in modern life are whistleblowers. They are willing to sacrifice loyalty to their institution — and, in many cases, the support of their peers — in the service of exposing fraud and deceit.

When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.

I feel I change my mind all the time. And I sort of feel that's your responsibility as a person, as a human being – to constantly be updating your positions on as many things as possible. And if you don't contradict yourself on a regular basis, then you're not thinking.

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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Kids don't watch when they are stimulated and look away when they are bored. They watch when they understand and look away when they are confused. If you are in the business of educational television, this is a critical difference. It means if you want to know whether-and what-kids are learning from a TV show, all you have to do is to notice what they are watching. And if you want to know what kids aren't learning, all you have to do is notice what they aren't watching. Preschoolers are so sophisticated in their viewing behavior that you can determine the stickiness of children's programming by simple observation.

When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.

Historians start with Cleopatra and the pharaohs and comb through every year in human history ever since, looking in every corner of the world for evidence of extraordinary wealth, and almost 20 percent of the names they end up with come from a single generation in a single country.

The top eleven are, in order, T. S. Eliot’s “Prufrock,” Robert Lowell’s “Skunk Hour,” Robert Frost’s “Stopping by Woods on a Snowy Evening,” William Carlos Williams’s “Red Wheelbarrow,” Elizabeth Bishop’s “The Fish,” Ezra Pound’s “The River Merchant’s Wife,” Sylvia Plath’s “Daddy,” Pound’s “In a Station of the Metro,” Frost’s “Mending Wall,” Wallace Stevens’s “The Snow Man,” and Williams’s “The Dance.

But what actually matters are the hundreds of small things that the powerful do — or don’t do — to establish their legitimacy, like sleeping in the bed of an innocent man you just shot accidentally and scattering your belongings around his house.