Malcolm Gladwell Quotes

A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.

The key to good decision making is not knowledge. It is understanding.

"In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of "stickiness.

In the general American population, 3.9 percent of adult men are six foot two or taller. Among my CEO sample, almost a third were six foot two or taller.

...when we understand how much culture and history and the world outside of the individual matter to professional success — then ... We have a way to successes out of the unsucessful.

our acquaintances — not our friends — are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.

All of us, when it comes to personality, naturally think in terms of absolutes: that a person is a certain way or is not a certain way. But what Zimbardo and Hartshorne and May are suggesting is that this is a mistake, that when we think only in terms of inherent traits and forget the role of situations, we're deceiving ourselves about the real causes of human behavior.

We are bad lie detectors in those situations when the person we’re judging is mismatched.

Whatever it is we are trying to find out about the strangers in our midst is not robust. The “truth” about Amanda Knox or Jerry Sandusky or KSM is not some hard and shiny object that can be extracted if only we dig deep enough and look hard enough. The thing we want to learn about a stranger is fragile. If we tread carelessly, it will crumple under our feet. And from that follows a second cautionary note: we need to accept that the search to understand a stranger has real limits. We will never know the whole truth. We have to be satisfied with something short of that. The right way to talk to strangers is with caution and humility. How many of the crises and controversies I have described would have been prevented had we taken those lessons to heart?

he waits for the kid to decide whether to pull the gun up or simply to drop it - and all the while, even as he tracks the progress of the gun, he is also watching the kid's face, to see whether he is dangerous or simply frightened. is there a more beautiful example of a snap judgment? this is the gift of training and expertise - the ability to extract an enormous amount of meaningful information from the very thinnest slice of experience.

concerted cultivation. He gets taken to museums and gets enrolled in special programs and goes to summer camp, where he takes classes. When he’s bored at home, there are plenty of books to read, and his parents see it as their responsibility to keep him actively engaged in the world around him. It’s not hard to see how Alex would get better at reading and math over the summer.

the thing that distinguishes one performer from another is how hard he or she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.

They were so focused on the mechanics and the process that they never looked at the problem holistically. In the act of tearing something apart, you lose its meaning.

Horchow's daughter, Sally, told me a story of how she once took her father to a new Japanese restaurant where a friend of hers was a chef. Horchow liked the food, and so when he went home he turned on his computer, pulled up the names of acquaintances who lived nearby, and faxed them notes telling them of a wonderful new restaurant he had discovered and that they should try it. This is, in a nutshell, what word of mouth is. It's not me telling you about a new restaurant with great food, and you telling a friend and that friend telling a friend. Word of mouth begins when somewhere along that chain, someone tells a person like Roger Horchow.

[Greenberg] knew that cultural legacies matter — that they are powerful and pervasive and that they persist, long after their original usefulness has passed. But he didn't assume that legacies are an indelible part of who we are. He believed that if the Koreans were honest about where they came from and were willing to confront those aspects of their heritage that did not suit the aviation world, they could change.