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Superstar lawyers and math whizzes and software entrepreneurs appear at first blush to lie outside ordinary experience. But they don't. They are products of history and community, of opportunity and legacy. Their success is not exceptional or mysterious. It is grounded in a web of advantages and inheritances, some deserved, some not, some earned, some just plain lucky — but all critical to making them who they are. The outlier, in the end, is not an outlier at all.

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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success — the fortunate birth dates and the happy accidents of history — with a society that provides opportunities for all.

Do you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung...We are too much in awe of those who succeed and far too dismissive of those who fail. And most of all, we become much too passive. We overlook just how large a role we all play — and by “we” I mean society — in determining who makes it and who doesn’t.

Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.

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Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . . . by changing the experiences that comprise those impressions.