Este fenómeno consiste en que, en lugar de trabajar como una gran unidad para alcanzar un objetivo y mantener una cultura corporativa sana y uniforme, el personal se divide en silos separados y distintos.

On impulse, Joan and I decided to fly down to the Virgin Islands. We had nowhere to stay and not very much money, but I heard that if you expressed a serious interest in buying an island the local estate agent would put you up for nothing in a grand villa and fly you all around the Virgin Islands by helicopter.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Making life or death decisions for family requires the same skills as making crucial business decisions, but, of course, it feels so much more intense. As an entrepreneur you are better equipped than anyone to question things, listen and learn and ultimately make a call. But there is always another company – there is not another wife, son or daughter. It doesn’t matter how much money you earn; nothing is worth more than your family’s health.

I became an entrepreneur by mistake. Ever since then I've gone into business, not to make money, but because I think I can do it better than it's been done elsewhere. And, quite often, just out of personal frustration about the way it's been done by other people.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

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Otra buena manera de reunir a sus colaboradores es proponerles que conformen un equipo y participen en eventos de beneficencia o comunitarios.

En una semana normal, ¿usted pasa por lo menos el veinticinco por ciento de su tiempo hablando con colegas que no sean de su propia división? ¿Tiene reuniones frecuentes de información con los jefes de otras divisiones?

Somebody said to me after Strive that there are three stages to life: youth, middle age, and ‘you’re looking well’! Sadly, it’s probably true. I found myself getting more ‘you’re looking well’ comments than usual after Strive. But the adventures we do as a family help keep me young, and give me another reason to stay fit and healthy.