Seth Godin Quotes

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.

"It's not time," "Take it easy," "Wait and see," "It's someone else's turn" - none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

People settle. They settle for less than they are capable of.

The only choice we have is to begin. And the only place to begin is where we are. Simply begin. But begin.

I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.

Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.

When you’re doing hard work, getting rejected, failing, working it out — this is a dumb time to make a situational decision about whether it’s time for a nap or a day off or a coffee break. Zig Ziglar taught me this twenty years ago. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say, “hey, maybe I should check my e-mail for a while, or you know, I could use a nap.” If you do that, the lizard brain will soon be trained to use that escape hatch again and again.

When your art fails, make better art.

Leadership isn't something that people hand to you. ... [i]t's a gradual process, one where you take responsibility years before you are given authority. And that's something we can teach.

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin, sethgodin.com

The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.